Weak offers leave money on the table.
You can have great service and still leak money on every job, simply because of what you do not offer. Underpriced one-offs, no upsells, and no bundles mean every ticket comes in smaller than it could.
How the leak happens
A single service gets sold at a single price, with no good-better-best choice, no add-ons, and no package. The customer would have happily spent more, but was never given the option.
Without tiers and bundles you also get pushed into competing on price, which shrinks margins on top of shrinking tickets. The leak is in the offer, not the work.
What it costs you
A conservative example for a business doing steady job volume:
None of this requires more customers. It is more value per customer you already have, captured by simply structuring and offering it.
Signs you have this leak
- One flat price for everyone, with no options.
- No good-better-best tiers presented.
- No add-ons or upgrades offered at the point of sale.
- No bundles, packages, or maintenance plans.
How to plug it
- Build good-better-best tiers so customers can choose to spend more.
- Add bundles and packages that raise the average ticket.
- Train the team to offer the upgrade on every job, every time.
- Raise your floor pricing so you stop competing only on price.
Find out what weak offers cost you
A free Revenue Leak Audit measures this leak in real dollars, plus the other eight, ranked by annual impact at your pricing. No pitch. Just the numbers.
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